Binding: Hardcover
Dewey Decimal Number: 330.019
EAN: 9780300122237
ISBN: 0300122233
Label: Yale University Press
Manufacturer: Yale University Press
Number Of Items: 1
Number Of Pages: 293
Publication Date: May 13, 2008
Publisher: Yale University Press
Studio: Yale University Press

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Rating: - Following the herd or not?
The book demonstrates through a series of examples how nudges could influence your decisions on a series of varied subjects: driving, credit cards, organ donations, choice of school, marriage,... Many of those topics are well developed and explained. The style is pleasant and easy to read.

The authors define two keys notions: libertarian paternalism and the opposition between Econs and Humans. Libertarian paternalism covers the ideas that private and public institutions may affect ... Read More

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Rating: - Thought-provoking for anyone who helps other make important decisions
Though there is little in this book that is completely new, it draws together many of the key current ideas on how people make decisions. In particular it shows that people may make very different decisions depending on how information about the decision is presented.

It is illustrated throughout with excellent examples, which brings the book to life.

There is material in this book that I will apply directly in the work that I do in the pensions field. However it is ... Read More

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Rating: - Useful analysis of factors affecting decision making
In this lovely, useful book, Richard Thaler and Cass Sunstein examine choices, biases and the limits of human reasoning from a variety of perspectives. They often amuse by disclosing how they have fallen victim to the limitations of thought that they are describing. The fact that these educated, articulate professionals can fool themselves so often demonstrates how tough it is to think clearly, a point the authors emphasize and even repeat. Humans fall prey to systematic errors of judgment, but you ... Read More

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Rating: - Applying behavioural economics
Whilst I don't know if this book is quite as significant as is being made out, it's a nice and straightforward primer on behavioural economics and some of its applications.

The first section sets the scene for why nudges - policy interventions that encourage rather than mandate certain types of behaviour - may be necessary. So it builds up the argument for why we aren't the rational self-maximizers that economics has tended to assume we are. This section includes a useful run-through of ... Read More

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Rating: - engaging and thought-provoking
Everyone seems to be talking about this book, and the Tories like it a lot (which may not necessarily be a good sign). The book shows how people often behave in irrational ways and offers some gentle 'nudging' techniques for making them behave more responsibly and sensibly. There are some very entertaining illustrations and examples - I love the story about the urinals at the airport (but I won't go into any more detail here or else I'll spoil it for you.) Sometimes, however, the strategies seem to be ... Read More

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